TTELA
System of Record built for SEs

The Technical Win Engine.

Every deal you've ever won is in the room.

TELA captures technical wins in real time, ties every answer to its source, and recalls the right playbook when the next deal needs it.

No credit card required. 30-minute onboarding call included.

DEALPOCWINAESECSPRODPLAYTECHNICAL WINS → REUSABLE PLAYBOOKS

How TELA works

Capture. Confirm. Recall.

The operating rhythm of a system of record built for Solutions Engineers.

01
Capture
Capture technical wins in real time — objections raised, proof points delivered, champions made — without leaving the tools SEs already use.
02
Confirm
Tie every answer to its source: the call, the doc, the deal stage, the persona. No more folklore. Only verifiable signal.
03
Recall
Recall the right playbook when the next deal needs it — surfaced in context, in seconds, from a system SEs actually trust.
Why it compounds

Cross-deal pattern intelligence.

TELA learns which objections, raised by which personas, at which deal stage, resolve with which moves — across an anonymized, cross-tenant layer. The system of record gets smarter as more deals flow through it.

  • Objection → persona → stage → move matching
  • Anonymized, privacy-safe cross-tenant learning
  • Playbooks that improve automatically as more deals flow through
SECURITY PERSONASTAGE 3
OBJECTION: SOC 2 TIMING

Recommended move

Share the customer reference + compliance roadmap template. Resolved 73% of similar objections in this stage.

Source: 142 anonymized wins

Platform

Built for Solutions Engineers.

Every capability is designed to help SEs capture, confirm, and recall what wins deals — in one system of record.

Deal graph
Map every stakeholder, objection, and technical win into a living graph the whole team can read.
Persona-aware routing
Tag wins and objections by persona so the right playbook reaches the right buyer at the right stage.
Win analytics
See what moves the needle. Correlate playbook usage with close rates and expansion outcomes.
Source-linked answers
Every recommendation links back to the call, note, or deal that proved it. Trust through provenance.

Resources

Learn how modern SE teams operate.

Guide
The Solutions Engineering Operating System
How the best SE teams turn technical wins into repeatable revenue motions.
Demo
See TELA in 4 minutes
A walkthrough of the system of record built for SEs: Capture, Confirm, Recall.
Podcast
Beyond the demo: SE-led revenue
Conversations with SE leaders at fast-growing B2B companies.

Customers

Trusted by SE teams that close complex deals.

“TELA changed how we run enterprise deals. Our SEs finally have a system that matches the complexity of what they sell.”

Sarah Chen

VP of Solutions Engineering, FintechOS

“We cut ramp time in half because new hires can see the playbook behind every closed deal.”

Marcus Webb

Director of SE, CloudPath

“The deal graph makes stakeholder dynamics obvious. Our AEs and SEs are aligned in a way they never were before.”

Elena Rossi

Head of Sales Engineering, Datum

FintechOSCloudPathDatumStackForgeNorthGrid

Pricing

Simple pricing for every stage.

Start free, scale as your team grows. Design partners get Scale features at no cost.

Seed
For small SE teams getting their first system of record.
$0per user / month
  • Up to 3 users
  • Capture + Confirm + Recall
  • Basic deal graph
  • Slack integration
  • Community support
Design partner
Scale
For growing SE teams that want a complete system of record with pattern intelligence.
$49per user / month
  • Unlimited users
  • Cross-deal pattern intelligence
  • Persona-aware playbooks
  • Salesforce / HubSpot sync
  • Win analytics
  • Priority support
Enterprise
For large organizations with custom security and onboarding needs.
Customannual contract
  • Everything in Scale
  • SSO & SCIM
  • Custom integrations
  • Dedicated success manager
  • SLA & audit logs
  • On-premise option